SUPPORTING ALAMON OPERATIONS
Why is Marketing important?
- Building Awareness: Effective marketing and branding strategies help create awareness of Alamon and helps the company reach a wider audience.
- Differentiation: It’s rare to be the only supplier of a particular type of service in the marketplace. We are competing with others for the work that we specialize in. Strong, consistent branding communicates our identity, and sets us apart from the competition.
- Building Trust and Credibility: A well-developed brand that is received positively helps build trust and credibility with customers. Even before the Marketing Team became a part of Alamon, the company worked hard to earn the trust of its customers and build a reputation for reliability and integrity. Marketing helps reinforce that message by consistently communicating the company’s values in all public facing media (print, email, website, social media).
- Increasing Loyalty: Marketing and branding efforts contribute to fostering customer loyalty. Loyal customers are vital to our long-term success. Marketing helps not only create loyal customers, but loyal customers who believe strongly in us, and are advocates for Alamon.
- Lead Generation: By promoting Alamon effectively, the Marketing Team helps generate leads and delivers them to Operations Managers for potential new business. Lead generation methods include advertising, email marketing and cold call phone marketing.
- Expanding Market Reach: As each department works toward achieving 15% CTO (contribution to overhead), the Marketing Team works with Operations Managers to research and identify new market segments, new customers and new projects that have the potential to yield higher profit margins.
- Adapting to a Changing Marketplace: Marketing allows companies to stay attuned to evolving customer needs and preferences. By conducting market research and analyzing market trends, new service offerings can be developed to meet changing customer demands.
Strong, consistent marketing and branding communicates our identity, and differentiates Alamon from others in the marketplace.
Other Ways Marketing Supports Operations
- Training Media: The Marketing Team provides support by creating needed training resources. By working closely with your department and the Safety Team, training videos and other media can be created for specific training uses. These resources create efficiency by allowing field technicians to refer to training media instead of needing one-on-one guidance or phone support.
- Employee Recruiting: Given the importance of staffing in our industry, having a strong employee recruiting team is crucial. Our current HR/Recruiting Team is a tremendous asset to Alamon, and when needed, the Marketing Team adds an extra push when recruiting for hard-to-fill positions, or large numbers of new hires for a particular project.
Alamon’s Marketing Team provides media support to all departments. In addition to marketing video and social media content that targets customers, we can help increase your department’s efficiency by producing training videos.
The Marketing Team supports your staffing efforts, and works with the HR/Recruiting Team to increase the number of qualified job applicants.
Suggestion Box
If you have a great idea that you want to share, tell us about it. If there is a way we can support your department, your operation, or your team, let us know by filling out the form.
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